The Australian Retailers Association (ARA) announces that Mastercard is now a strategic partner under a three-year contract.
Mastercard will share data and intelligence with ARA and its members as the two organizations work together on relevant industry issues to:
- Representation, promotion and future security of retail through thought leaders and insights.
- Enable retailers to leverage digital and cutting edge payment technology and security to deliver business value, results, and thrive in the “new normal”.
- Communicate the economic importance of a thriving retail sector in Australia.
- Promote a high level of strategic engagement across the ARA membership base.
ARA members also have access to Mastercard's Spending Pulse data. The data examines retail spending habits in Australia across different categories.
"We are very excited to be working with Mastercard to offer members their data and insights to help the retail industry learn and grow," said Paul Zahra, CEO of ARA.
“Mastercard offers unique perspectives on payment trends, new technologies and the transition to digital security and cybersecurity. Together we can shape the future of retail and make sure the sector is more dynamic and successful. "
Aaron Fidler, Head of Account Management for Retail and Commerce at Mastercard Australia added: “The past year has highlighted the importance of digital capabilities for retailers across Australia.
"The partnership will enable retailers to understand the changing retail landscape and develop and deploy leading digital strategies to thrive in the new economy."
Mastercard is the latest addition to ARA's growing network of strategic partners, which includes AfterPay, American Express, QUT, Hitch Advisory, Deloitte, and Fabric / TBWA.