Coles is offering customers the opportunity to upgrade their kitchen game with its latest collector's campaign featuring MasterChef branded stainless steel cookware.
Starting Wednesday March 24th, Coles customers will be able to earn Cookware Credits by scanning their Flybuys card when they spend $ 20 or more on a transaction at Coles or Coles Online. As soon as customers have enough credit, they can redeem their MasterChef cookware in the store.
The exclusive range includes seven pieces of cookware to collect. For the first time, Coles has introduced a new method – Half Pay – which aims to make collecting the entire set even easier by allowing customers to redeem it with half the required credits and pay half the sale price.
According to Lisa Ronson, Coles’s chief marketing officer, the retailer aims to add even more value to its customers at the checkout by rewarding shoppers with the highest quality cookware.
"Many pots and pans have done a good job over the past year and there are many Australian families who are now in dire need of replacements," she says.
“Our recent MasterChef knife program was our most popular loyalty program to date, with the highest participation rate in Australian households. Similar to our glassware, food storage containers and knife campaigns, we are happy to help our customers fill their kitchens with important tools.
Chef and restaurateur Luke Mangan.
“As these are high quality products, our new half pay method has been introduced to make the program more accessible for those who may not be spending as much on their weekly shop.
“We're also excited to have Luke Mangan (Chef and Restaurateur) and Courtney Roulston (former MasterChef candidate and TV Chef) on board as our ambassadors because they know exactly how important it is to have the best tools in the kitchen to be . ”
Former MasterChef Candidate and TV Chef Courtney Roulston.
With 40 credits or more, customers can purchase a MasterChef 20 cm and 26 cm non-stick frying pan, an 18 cm saucepan, a 24 cm casserole dish with lid, a 28 cm non-stick frying pan with a lid, a 24 cm Collect cm steamer and a 24 cm soup pot with a lid.
MasterChef cookware is also available in store while stocks last. Starting at $ 40 for the 18 cm MasterChef and 24 cm steamer.
The exclusive Coles range includes seven collectible cookware items