Smith & # 39; s celebrates its 90th anniversary with the restricted version

The "oldest and best-known chip brand in the nation", Smith & # 39; s, is celebrating its 90th birthday this year and is bringing back Australia's favorite flavors for the occasion.

The limited edition “Bring Backs” range offers five Australian flavors: crispy bacon, delicious cheese, garlic bread, bratwurst and loaded baked potatoes, all in the popular crinkle cut format.

Smiths was born in 1931 from humble beginnings in Surry Hills, a suburb of Sydney. Frank Smith and George Ensor originally started making chips in 20 gas-fired saucepans before hand packing them with a "Salt of Salt" bag for seasoning. Thirty years later, Smith & # 39; s released the first flavored chip in Australian history with its popular chicken flavor.

This innovation continued in the years that followed as many new flavors and industry first products hit the market, such as Duos, Poppables and most recently Oven Baked.

“In its 90 year history in Australia, Smith & # 39; s has also made significant contributions to jobs, agriculture and the economy. Smith & # 39; s only uses Australian potatoes in his french fries and buys 90 million kilograms of fresh potatoes from local farmers across the country every year. This makes Smith & # 39; s the largest buyer of crispy potatoes in Australia. "

Kimberly Pettet, Smith's Brand Manager, said: "There is so much to celebrate with Smith's 90th birthday this year – our Australian heritage, our farmers, our customers and of course our fans."

"We know how much Smiths fans love our limited-edition flavors, so this special Bring Backs range is our homage to them."

As part of the celebration, there will be a major consumer on-pack promotion that will instantly win cash and prizes for a total of $ 1 million in prize pool.

Smith's 90th birthday campaign is supported year-round with TV, digital, social and out-of-home advertising, in-store events and PR.

Smith & # 39; s Limited Edition "Bring Backs" flavors are available at select domestic retailers from $ 3.49:

  • Crispy Bacon – All Major Grocers
  • Delicious cheese – all major grocers
  • Garlic Bread – Woolworths only
  • Sausage Sizzle – Coles only
  • Loaded Baked Potato – IGA and Independent Retailers only.

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