My offer to founder Dee Anevska.
Covid has changed the way people shop around the world. In many countries, including Australia, online sales have skyrocketed while in-store sales have declined.
From my offer founder Dee Anevska.
The retail battlefield is now online. Many companies are quick to improve their online functions and digital marketing, establish new ways of working, and thrive in Covid's new secure business environment.
My offer enables companies to integrate the "Submit offer" function into their website. The software is hailed as one of the best new software solutions for businesses in 2021. It gives retailers and many other types of businesses the opportunity to compete on similar features that customers currently use on platforms such as ebay and gumtree.
Many companies find that a website selling things online is not enough in the current environment to compete.
Businesses need to have more than just a website with a business. In the past 12 months, online retail has grown to be a place of innovation, entertainment, engagement and excitement. Companies that don't quickly use innovation to build their lead and engage their online customers in real time in their moment of truth are left behind.
Here are my top five tips to help retailers and other businesses selling online make better sales.
- User friendly website
Simple websites that are optimized, easy to use, and require minimal clicks to purchase are the most effective way to improve customers' online experience.
Make sure that all of your product categories are carefully grouped and displayed on the home page whenever possible so that users can easily view and purchase your products. - Mobile friendly
Almost 50% of online purchases are now made using a mobile device. It is important that your website is not only easy to use but also mobile friendly. Your website should be displayed on the device and working fine.
Make sure your site has been tested on as many different browsers and device types as possible. - Excellent imagery
Shopping online should be an easy and enjoyable experience. Whenever possible, companies need to provide customers with as many images of products as possible, including videos. In this way, customers can view the products from every angle and thus increase awareness, desire and knowledge about your offer, which ultimately increases customer confidence in the purchase.
The more product images, the better. You need to help customers see and feel a product through the screen. - Reviews, ratings and other reviews
Buyers spend a lot of time researching online before making a purchase. I call it the "Do I Diligence" process. Buyers look at comparison products, prices, and feedback to get a feel for whether they're going to buy a product. They ask themselves, "Am I buying?" While doing their due diligence.
When it all piles up and the reviews support their intent to buy, they buy the product. This is why it is important to include real customer reviews on your own website and to ensure that reviews are maintained on external independent websites. - Give the buyers something that other websites don't have
The key to building your lead in selling online is to offer people-centric design features and incentives that your competitors don't have. The main reasons I created "My Quotation" are to help customers shop locally first by giving them the ability to contact vendors when needed, make a quote, and feel instant satisfaction have to have met their needs.
Some retailers have up to 70% off shopping carts. This is a lot of business to lose at the last point of the online sales process. The best optimized checkout processes have an abandonment rate of 20%. My offer is a platform that helps optimize the ordering process. It is specifically designed to improve conversion rates by focusing on empowering customers.
Whether it's my offer or some other incentive, the first step in improving the online sales process is the hardest. The gaps between the current and the current location of a company are recognized and then asked for help and guidance. The key is to take action.
About Dee Anevska
Dee Anevska founded the innovative retail solution My Offer in 2020. She is a highly regarded expert in business improvement and organizational change. Anevska revolutionized the e-commerce industry and recognized the need to enable companies to compete with platforms where customers can submit offers and shop on their terms.
About my offer
My offering is a fast growing, innovative sales channel that offers unprecedented visibility of online shopping cart activity and live on demand reports to companies about software solutions that are driving online sales. The unique "Submit Offer" feature of my offer is considered one of the best new software solutions for businesses. Further information can be found at myoffer.world.
