It is not surprising that after Covid-19, 60% of Australian shoppers are more likely to purchase and pick up goods without human contact.
Additionally, Manhattan Associates research found that only 28% of shoppers wanted the same level of direct human interaction when shopping as they did before Covid-19.
Of those who said they wanted contactless shopping, 57% of people were likely to purchase online for home delivery.
18% would buy online and collect them at a contactless parcel collection point.
While 7% of people would buy online for contactless roadside pickup.
"Our research shows that the shopping habits of Australian consumers have fundamentally changed since the arrival of Covid-19," said Raghav Sibal, Managing Director at Manhattan Associates.
“This shift in shopper behavior is due not only to perceived health concerns related to the effects of Covid-19, but also to a positive customer experience regarding the increased flexibility retailers offered buyers in 2020.
"The results have a significant impact on local retailers who need to be more flexible to accommodate different customer preferences."
Customers are now more likely to participate in campaigns such as B. Boxing day sales or click frenzy. 71% say they are more likely to buy goods during these sales.
Spikes & inventory
Mr Sibal continues, “Given the financial impact Covid-19 has had on many Australians, it is not unexpected that they will turn to sales events to further expand their finances.
“Retailers need to be prepared for a surge in sales activity related to these events and take control of their inventory with real-time visibility of inventory. Whether in the warehouse, in the shop or during transport.
"When retailers know what goods they have and what they may need to build on for future sales events, they can position themselves to take advantage of the sale and deliver the best possible customer experience."
