The Alcohol Beverages Code (ABAC) continues to show a high level of activity this quarter, but there are fewer violations than at the beginning of the year.
"2020 has set a new record for the determination levels with 208 complaints and 113 determinations, one of which is still pending," said ABAC chairman Harry Jenkins AO.
“This is a sharp increase in the findings, well over 68 findings made by the Panel in the last year, and credit to the Chief Adjudicator, the Hon.Professor Lavarch AO, and all who support and participate in the process The target time frame of 30 working days was all taken into account within the process. "
Mr. Jenkins goes on to say that digital marketing was the largest source of complaints in 2020 that were considered by the panel.
“It is important that agencies and staff developing social campaigns for alcohol marketers understand and work within ABAC standards.
"The ABAC Guidance Notes and the Best Practice Digital Alcohol Marketing Guide are essential instruments for ensuring responsibility and compliance."
In response to the high number of complaints in 2020, ABAC launched various training initiatives.
“Pre-screening is the easiest and most efficient way for marketers to ensure their promotions and packaging are accountable before they hit the market.
"Pre-screening can be done by both signers and non-signers. We encourage all alcohol producers, distributors and retailers to take advantage of this valuable service."
ABAC's fourth quarterly report for 2020 detailing the decisions made in the last quarter is available online.
Further information on the Code can also be found at abac.org.au.
