Sunny Queen Farms is getting a makeover to strengthen its position as a feel-good egg.
Her latest marketing campaign includes a new logo and packaging design for Sunny Queens Farms Free Range.
Each egg with a smiley face is filled with protein and over 11 essential vitamins and minerals. Sunny Queen wants to highlight its advantages with its feel-good message, which is reinforced on the packaging and in all marketing communications.
"In a challenging year, we're so proud to be able to deliver Aussie's eggs that we're all really comfortable with inside and out," said Isabelle Dench, General Manager Marketing and Innovation at Sunny Queen.
"This is such an important concept to us at Sunny Queen Farms, that is central to our purpose, and we want Australia to know."
Sunny Queen Farm's Free Range campaign was launched in mid-October through its social media platforms, pay TV and digital out-of-home channels.
What is Sunny Queen Farm committed to?
Chicken Welfare: Sunny Queen Farms' personal free range egg standard is 1,500 chickens per acre – which gives their chickens six times more room outdoors than the Australian 10,000 free range standard for chicken density per acre.
Healthy body: Only one egg contains more than 10% of the recommended daily intake of 11 essential vitamins and minerals.
Happy, delicious start to the day: The Sunny Queen Farms team would like to put a smile on faces with their eggs with smileys.
"This new campaign will put the feel-good egg at the center of all communications and remind our customers – and each of us in the Sunny Queen family – how good we feel about Sunny Queen Farms eggs," concluded Ms. Dench .
Visit Sunny The Egg's Facebook page to view the content series or visit sunnyqueen.com.au for more information.
