Australian company Noshu appoints Host / Havas Sydney to support the launch of its new line of sugar-free Snackles bars.
The Snackles launch campaign was launched on November 4th.
With Snackles, Noshu wants to disrupt the mainstream category of granola bars. A product that is considered “better for you”.
"As an agency, we are delighted to work with such an innovative and inspiring self-grown success story like Noshu," says Laura Aldington, CEO of Host / Havas.
"And as a parent, I'm really excited to be working with a brand that is ending the familiar battle between what your kids want to eat and what you want them to eat."
Reuben Crossman, Noshu Brand Director, added, “This is a revolutionary product that will make a positive difference to many people looking for convenient, better-tasting, no-compromise treats that will make a positive difference.
"The Host / Havas team has shown a thorough understanding of the complexities of business challenge in a highly saturated category and we are excited to bring all of this to life so people can start enjoying Noshu Snackles."
Noshu has built a huge fan base in Australia and New Zealand for its numerous sugar-free offerings, including a range of baking mixes, ready-to-eat cakes and slices, baked donuts and sugar-free choc chips.
The new business gain follows Host / Havas' recent nomination to the United Nations Free & Equal (UNFE) campaign for LGBTI equality.
