NORTH AMERICA
TRSA operator members and associated supplier partners will benefit equally from the content offered at TRSA's Virtual Marketing & Sales Summit from November 17-18, which will air between 11:00 am and 3:00 pm Eastern Standard Time (EST) on both days. And a light-hearted video competition is also planned.
The online event will ask and answer questions such as: B. how customers have changed as a result of the pandemic and how this will affect the plans for 2021. How do marketing and sales professionals need to change to meet expectations in the toughest business environment in modern history? TRSA encourages its members to listen to keynote speaker David Avrin and use his customer service concepts as a useful marketing tool.
The energetic and entertaining keynote from Avrin shows how a customer experience really is a new competitive advantage. Forbes recently announced its latest book "Why Customers Leave (And How To Win Them Back)" named one of the "7 Business Books Entrepreneurs Must Read" and one of the "Top Ten Business Books of the Year (2019)" to win a copy of this book during the various interactive spots during the two-day summit.
The Virtual Marketing & Sales Summit offers a unique, participant-oriented agenda. Clean the lens of your webcam and turn on your microphone, TRSA prompts. In addition to Avrin's keynote, members can prepare for general sessions with relieved outbursts:
- Presentation of the campaign to raise awareness of restaurant safety and consumer hygiene
- Participant selection session: You choose topics
- Opportunities and challenges in the face of a crisis
- Marketing and Sales Committee survey results (Fall 2020 survey)
- Video Stars: Tips and Tactics for Creating Great Marketing Videos (Presented by the Four TRSA Video Contest Finalists)
- Discuss the panels for interactive leaders, including these panelists:
- Ryan Flaherty, vice president, sales, marketing, and business development, Aramark Uniform & Career Apparel
- Mark Rue, Sales and Marketing Director at Johnsons Apparelmaster
- Tim Topornicki, President of Topper Linen Supply Ltd.
- Darryl Williams, Senior Vice President of Sales, Marketing, and Design at Laundau Uniforms Inc.
Video stars
In addition, on November 18, attendees at the summit will vote on the winner of TRSA's first marketing and sales video competition. With 550 votes cast during a four-week video competition that could be judged by any individual at a member company, the four top-rated entries from line, uniform and facility services member operators are on their way to a showdown for the top spot when the participants of the TRSA Virtual Marketing & Sales Summit will select the winner.
The last four selected videos are:
- CITY Clean and simple, Oelwein, IA
- Ecotex Healthcare Laundry Service, Seattle
- Magical Laundry, Montebello, CA.
- Roscoe Co., Chicago
The competition, managed by TRSA's Marketing and Sales Committee, has created a light-hearted awareness that video is becoming increasingly important to educate customers and prospects about your company, employees and / or products and services. The judges were told what was intended to be achieved with each of the 17 entries and rated the success of the videos in achieving their intended missions on a scale of 1 to 5. The Final Four ratings ranged from 3.76 to 4.03 .
“All submissions were excellent. We will not set the Final Four or announce individual results from the industry evaluation, "said Sharon Sheldon, Marketing Manager at TRSA. "The Marketing and Sales Committee is grateful to everyone who has entered the competition so far: the operator members who submitted their videos and those who took the time to vote every four weeks."
The winner will be announced at the Summit's virtual after-party (approximately 3:00 p.m. EST).
Group pricing is new for this virtual event. Operator members and associated supplier partners can register individually for the early price of 349 USD. Corporate teams are encouraged, however, and we are offering our first group pricing. Register up to five on your team for one great price totaling $ 549! If you want to bring more than five, inquire about prices! All group registrations can be processed via register@trsa.org.
At www.trsa.org/marketingsummit you can view the full brochure, find out about agenda updates and register for this virtual event.
