Business! ANZ's 23rd Annual Retail Marketing Awards are now taking part!
Australian retail marketing campaigns are recognized in 26 categories covering physical displays and the shopping experience.
The awards are open to both shops! ANZ members and non-members, participants, compete for excellent gold, silver and bronze prizes. In addition, the highest honor of the award, the Tom Harris Retail Marketing Award (named after the founder of Shop! ANZ, Tom Harris), is offered.
“Like many others, Covid-19 has given us the opportunity to reinvent the previous approach. Because of this, we introduced a number of new categories to suit the market we are currently in as a revision of some historical elements that needed a modern approach, ”says General Manager of Shop! ANZ, Carla Bridge.
“The historic & # 39; Cigar Shop Indians & # 39; statue trophies will be replaced this year with a new and exciting design that will be unveiled on the awards night. We feel that this is a better reflection of our industry and the range of cultural sensitivities in the multi faceted world in which we live. "
It was also announced that there will be two one-time Covid-19 categories to help understand the impact of coronavirus restrictions on the industry.
New categories
Covid-19 safe retail continuity product
Awarded for the best product specifically designed to help or enable brands and retailers of all types to continue operating.
Campaign response to a Covid-19 customer switch
This will be awarded for the best campaign or retail conversion project specifically tailored to address changes in shopper behavior or challenges due to the Covid-19 pandemic restrictions.
Submissions are possible from October 8, 2020 to January 18, 2021. Australian and New Zealand retail designers and manufacturers of marketing materials, brand owners, agencies, suppliers and retailers are eligible to participate in the awards.
The winners will be announced in the shop! Awards Gala Dinner on March 25, 2021. Tickets can be purchased at shopassociation.org.au/events/2020-awards-gala-dinner.
You can find the criteria for the award and participation here.
