This month in Retail World Magazine we take a look at why organic production needs a brighter light and how retailers from across the country can get involved.
When I visited the Australian organic bureau, one employee described growing certified organic produce as "leaving the better earth they came from than when you found them" – something I hadn't considered before would have.
The Australian organic website lists the following benefits of sourcing organic:
- Sustainable and regenerative
- Free from harmful synthetic chemicals
- The cattle are free range
- Products are not tested on animals
- All GMOs are banned.
Susan Castle, director of marketing at Bean Alliance Group and founder of Bean Ground & Drunk, says organic farming practices ensure environmentally sound treatment.
"The pandemic has highlighted this as an important topic for our time. Organic farming methods establish the" health of the earth "and therefore increase the potential to secure food supplies for now and in the future."
What is AOL's current mission?
"It is Australian Organic's strategic priority to work with the government and key regulators to achieve domestic organic regulation in 2020," the AOL website said.
AOL is the owner of "the Bud", the most recognized certification mark for identifying products that are certified organic. AOL licenses the Bud to accredited certification bodies in Australia.
Australian Month of Organic Awareness
Australian Organic Awareness Month is Australia's largest campaign in support of the certified organic industry in all categories including fresh produce, food and drink, cosmetics, skin care products, garden products, home cleaning products, textiles and even pet food.
AOL's 2020 ambassador, actor Lincoln Lewis.
Earlier this year, AOL announced its ambassador for 2020: actor Lincoln Lewis. As part of the campaign, he visited local organic producers and retailers to learn more about the impact of organic farming on the land.
Mr. Lewis has seen firsthand the process of organic farming and processing.
“One big thing that got me there,” he said, “and that made me feel even more valued for the products was that organic farming doesn't use synthetic pesticides, so only the harvest is hand weeded. "
Retail World magazine continues to investigate how retailers can be a "bud" of Australian Organic. To learn more about it, click here and read the full feature in the September issue.
