Coles celebrates Worldwide Espresso Day with Melbourne's finest roasters

Coles coffee sales "soar" amid Covid-19 as Aussies switch to cafe-quality coffee at home for "big savings".

Coles UCC double espresso.

Coffee drinkers across the country "save thousands" by switching to the Coles range of coffees and bringing ethical, cafe-quality coffee in Melbourne to the comfort of Australian households at an "affordable" price.

“In the global pandemic, Coles coffee sales have increased since March, with coffee capsules increasing more than 50%, pure coffee (beans and ground coffee) increasing nearly 30%, coffee blenders increasing 20% ​​and the Instant coffee is up 10%%, "So Coles," to prove that customers are looking for that quality cup of coffee in the home. "

In the past 12 months, Coles has sold 16 million kilos of coffee, with Victoria – the coffee capital – consuming 3.7 million kg, followed by NSW and SA (3.5 million kg), Queensland (3.2 million kg), WA (1.5 million kg) m kg) and Tasmania (350,000 kg).

To meet Australia's growing demand for coffee, Coles has partnered with one of Australia's most established and popular brands, Suntory Coffee, to expand its range of Urban Coffee Culture. It offers affordable and locally roasted coffee with a wide variety of blends and has recently launched an exclusive brand The DALEY ST range offers a premium cafe-style coffee specially created for home enjoyment.

Coles UCC espressoColes UCC espresso.

"Since the statewide lockdown went into effect in March this year, Coles Own branded coffee sales have increased 48% and continue to grow more than double the overall category," said Coles. "This trend shows that Australians are looking for affordability and value when buying coffee shops."

Comparing the cost of a cup of Urban Coffee Culture at $ 0.12 to a cup of coffee from a coffee shop at an estimated $ 3.00, it claims that the annual savings from enjoying a brew at home is around 1,050 USD lies.

Urban Coffee Culture researches the best growing areas and ensures that only the best, highest quality beans are curated. The full potential of each bean is batch roasted in Melbourne to ensure that the true taste and aromas are captured in each individual bean. "The result is a delicious quality coffee that can be enjoyed every day."

In July, Urban Coffee Culture's range was expanded to include Single Origin (ground) and organic coffee (Beans & Ground), Brazil Ground & Capsules, Columbia Ground & Capsules and Organic Beans & Ground, which won a bronze medal at the Sydney Royal 2019 Fine Food Show for its award-winning excellence.

Coles UCC strongColes UCC strong.

Urban Coffee Culture also offers a wide range of coffee blends in machine-compatible capsules from Nespresso Machine, Dulce Gusto and CaffItaly. "From decaf and medium roast to intense roast mixes, there is a delicious variety that suits you exactly – including a capsule of hot chocolate." Coffee syrups in vanilla, hazelnut, and caramel are also available.

Following the success of the Urban Coffee Culture range, Coles collaborated with Suntory Coffee to develop the DALEY ST, which is being developed by experienced roasters in Preston, Melbourne. With "high quality" 100% Arabica coffee beans and flour from the "best" coffee regions in the world, DALEY ST is "expertly" roasted and mixed. The range offers a variety of delicious coffee flavors and aromas, including notes of chocolate, toffee, and honeycomb.

Coles believes that "customers will continue to seek quality coffee experiences from home and as Australia is undoubtedly entering an unfamiliar financial territory, value for money becomes more important than ever."

Urban Coffee Culture and DALEY ST are now available at Coles nationwide with an MSRP of $ 3.70.

Capsules are machine compatible with Nespresso, Dulce Gusto and CaffItaly. Both brands are ethically certified by the Rain Forest Alliance.

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