A new premium avocado from Hass will be launched in October.
Delroy Orchards, a West Australian avocado grower, claims it is of better quality than other avocados. This is thanks to the growth, innovative supply chain technology and management that have been in development for eight years.
The title "Delcado" is a mixture of Delroy and Avocado – the premium quality Hass is grown in Delroy Orchards in Pemberton.
It is one of the few avocados grown in Australia in the October through February season – a time when imported avocados usually fill the shelves.
"We put a lot of energy into controlling the quality of our Delcados," said Robbie Delroy, business development manager at Delroy Orchards.
"This starts on the tree where we test the fruit for oil content to make sure it has a rich taste before it is picked."
Mr. Delroy goes on to discuss that the type of technology is already used by apple growers. This will allow them to look inside the avocado to better spot internal damage.
"… while it is very early for avocados, we are excited to see what this could mean for quality control and the avocado category in general.
"Another important investment was making our supply chain as efficient and controlled as possible so that we can monitor and control the temperature every step of the Delcados journey from orchard to store."
Adds Mr. Delroys, "Our delcados hit stores at least two times faster than imported avocados, which means a delcado you buy in the supermarket may be 12 to 15 days fresher."
The Delroys will launch the Delcado this October and have been working with Reservoir Partners on a three-year strategic marketing program.
It costs the same price as regular hatred and is easy to spot with a navy and gold Delcado sticker.
Please visit delcado.com.au for more information.
Post Avo have a look at this! first appeared in Retail World Magazine.
