Bickfords and Violet Crumbles nice collaboration

This isn't an exercise – Robern Menz and Bickfords are teaming up for … yeah, you guessed it, Violet Crumble-flavored milk.

In August, a leaked photo revealed Violet Crumble and Bickford's collaboration and sent consumers frenzied.

"We are pleased to confirm that we have worked with Bickford & # 39; s to bring the only nationally available chocolate honeycomb-flavored milk to Australia," said Phil Sims, CEO of Robern Menz.

"Violet Crumble is a cult Australian brand and flavored milk is an Australian pastime. So we knew chocolate, honeycomb and milk would make sense."

New information shows that people in South Australia and the Northern Territory are the largest consumers of flavored milk and iced coffee at 20 liters per year – almost twice the national average.

Chris Illman, Bickford Group Marketing Manager, says, “As an independent beverage company, we are proud to partner with legendary South Australian companies Robern Menz and Golden North to bring Violet Crumble Milk to life across Australia.

"Our customer base has already aroused great interest and we are making great use of the potential of this collaboration."

Starting this week, purple crumble chocolate honeycomb-flavored milk will be available across Australia, available nationwide in Coles Express, Caltex stores, Drakes and IGA.

It will also be available in Romeo and Foodland supermarkets across South Australia, FruChocs Shops and Bickford's online store Sippify.

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