United Kingdom
The new ecopure product line from Vision Support Services, launched in September, offers everything that is required to create a complete and environmentally friendly guest room, from duvets and pillows to flat bed linen, towels, bathrobes and slippers.
According to Vison, one of the biggest trends in the hospitality industry for 2020 is that of the environmentally conscious guest. With the current focus on climate change, hotel guests are becoming increasingly aware of their responsibility to the environment. A published study shows that 60% of travelers who are loyal to a hotel brand say that the brand's corporate responsibility is a key factor in their loyalty.
According to Vison, the world is now listening and responding to the negative impact and impact of human consumption on the planet. This clear eco-movement is now touching all industries, and the results can be seen in the global hotel brand, as evidenced by the following examples:
• voco, an upscale lifestyle hotel brand launched by IHG in 2018 and based on sustainability
• IHG's Green Engage System is an innovative system for environmental sustainability that allows hotels to measure and manage their environmental impact
• Accor's Planet 21 program aims to deliver a positive hospitality experience
• Marriott International's Serve 360 CSR strategy to align responsible business activities with the United Nations Sustainable Development Goals (SDGs)
Vision as a company has always focused on social responsibility and sustainability. In order to better serve the customer base, the industry-leading sourcing team has set itself the goal of finding the most innovative and ecological textiles at this point in time. By testing materials and designing various prototypes, a unique collection of products was created to form ecopure. As knowledge and technology evolve to create products with a more effective and cleaner footprint, these advanced products will be added to the brand.
In the entire Ecopure range, the products are divided into four main categories so that the strengths of the individual products can be easily identified:
• Recycled: Turn bottles into recycled polyester for our products and reduce waste that ends up in landfills and in the ocean. Filled products are obtained from GRS-certified mills
• Organic: products made from 100% cotton with GOTS (Global Organic Textile Standard)
• Natural: Avoids the normal and often aggressive chemical processes in textiles, saves water and energy and protects the planet
• Energy efficient: Offers lightweight and superabsorbent products that are easy to care for, quick to wash and great savings on water and energy
Customer interest so far has been incredible, said Vision, with the ability to offer a full line of products devoted to sustainability.
