Violet Crumble transforms caramel

Aussies voted for honeycomb and chocolate to be some of the most iconic flavors of the past decade.

A new study commissioned by Violet Crumble also shows that 28% of people think the new kid's caramelized white chocolate on the block is an iconic flavor combo too.

"We thought 83% of Aussies couldn't be wrong. Let's see what happens when two of Australia's most popular combinations collide," said Phil Sims, CEO of Robern Menz.

"The result is something really iconic."

What comes out of these survey results?

We introduce: Violet Crumble Caramel!

The bite-sized pieces offer a fresh take on an Australian classic – golden honeycomb covered in a creamy, caramel-flavored white chocolate.

"When we tried the new flavor combination for the first time, we knew straight away that we were up to something," continues Sims.

"You bite into that soft caramel flavor, followed by the harrowing sharpness of the honeycomb, and it smells amazing!"

The Violet Crumble Caramel 170g bag is available in Woolworths stores nationwide and online at an MSRP of $ 4.40.

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