Catch.com.au announces its largest branding campaign to date, "Checkout Catch".
Launched by AJF GrowthOps, the campaign celebrates everyday Aussies and the amazing range of products they can buy from Catch.
The premise includes everyday Aussies made famous by the products they bought from Catch. It is designed to demonstrate the wide variety of products available on Catch while demonstrating the online retailer's irreverent, distinctive Australian personality.
Campaign stars include Justin & # 39; s Timber Rake, Camilla & # 39; s Pasta Bowls, Reese & # 39; s Wooden Sppon, Sylvester & # 39; s Cologne and Al & # 39; s Pair of Chinos, to name a few call.
“Catch.com.au is Australia's favorite place to shop online. With a wide range of tech, sports, beauty, fashion, household, grocery, toy and everything in between, the campaign shows how Aussies can find anything they want and everything they need from an Australian born and raised grown up retailer, ”said Ryan Gracie, chief marketing officer of Catch.
"We have always put our customers first, so it made sense to make them everyday heroes, put them at the center of the campaign while making sure our fun and playful personalities shine through."
The entire process from pitch to post production was carried out via video conference with the Catch team, who worked remotely with the creative team at AJF GrowthOps. After Victoria was banned for the second time, the campaign was shot in Queensland while the agency's creative team and Catch, both based in Melbourne, provided real-time feedback on the live footage for three full days.
Adam Francis, Executive Creative Director and Founding Partner of AJF, says, “One of the best rewards in our industry is being able to present a campaign during a pitch that is quickly approved, produced and executed.
"We are very grateful to be able to add one of Australia's largest online retailers in this age of e-commerce growth."
The ads can be seen here:
Checkout Catch: Everyday Aussies get great deals
Checkout Catch: Every day, Aussies get what they need for less
Checkout Catch: Everyday Aussies Get Exceptional Savings