Maximus reverses the script by introducing two new sports drinks for gamers.
Maximus from Frucor Suntory has developed two new flavors that players of all types can start their GAME with.
Maxmus interviewed players from across Australia to understand their gaming and consumption habits, and gained some great insights:
- Playing is very much a social sport
- Most game sessions last between one and three hours
- Casual gamers are looking for drinks that give them a little energy boost for these shorter game sessions
- There is a real transition between playing and sports – 61 percent of 18- to 39-year-old men take part in both activities.
The findings helped the brand to create two new one-liter Maximus flavors: Blackcurrant and Lime. Both variants are said to be filled with magnesium and B vitamins to reduce fatigue and fatigue, and contain 18 percent less sugar than Core Maximus.
To celebrate the launch, Maximus offers consumers the chance to win a new Xbox Series X console (win 90) every day. There are also 5,000 monthly Xbox Ultimate Game Passes that can be won instantly.
Rebecca Hantzis, Brand Manager at Maximus, is thrilled that these flavors disrupt the category of sports drinks.
“Gaming is currently a massive cultural trend, particularly due to the Covid 19 pandemic that is forcing many people to stay indoors. Now the restrictions are loosening and the sport is returning. Maximus GAME ON couldn't start at a better time.
“The great advertising with Microsoft and Xbox also enables us to delight consumers with the chance to win a fantastic prize and draw attention to our two new great flavors.
"Some big wins for the brand in many of our major customers – I can't wait to get it off the shelves!"
To participate, customers can purchase one of the Maximus GAME ON, Blackcurrant or Lime flavors. The campaign runs from August 3 to October 31, 2020. Further information is available at winwithmaximus.com.au.
