Coles & # 39; new Kynd collaboration

The new Australian supplement brand, Kynd, has signed a multi-million dollar Coles deal that will sell their health and beauty supplements on supermarket shelves nationwide.

The range of nutritional supplements is based on scientific knowledge, with the obligation that an immunity product for every product sold is donated to a needy Australian.

To help Kynd reach as many people as possible, Kynd uses iNova Pharmaceuticals' national distribution network.

"My wife and I traveled through Africa and India, and after I returned to Sydney, I wanted to do something that changed people's lives, health, and the environment," said Matthew Stenmark, founder of Kynd.

“Kynd's brand, the business model, is to be kind to customers with products based on scientific knowledge, kind to others with a one-to-one donation, and kind to the planet with packaging that has a bamboo cap and a glass bottle use be sustainable. "

Mr. Stenmark addresses some of the challenges he faced when launching a new brand in 2020.

"The Australians were suddenly under financial pressure and maintaining their health was also a priority," he explains.

"We knew that not everyone could afford healthy foods, so we decided to do something to develop an immunity product that could be donated to needy Australians and homeless people."

According to Daniel Slavin, Category Manager for Vitamins at Coles, the Australians value their health and well-being more than ever.

“At Coles, the popularity of vitamins in the double-digit sales growth category has increased significantly in the past 12 months.

“We are delighted to be working with the Australian brand Kynd to store their nutritional supplements exclusively in Coles supermarkets. Coles and Kynd have been working together for over eight months to design an offer that is unique to our customers, ”explains Slavin.

The first products released for Kynd include:

1. Multivitamin + skin for women
2. Glow – hair, skin & nails
3. Magnesium Bio 1200
4. Sustainably obtained fish oil with double strength
5. Nutricosmetic Collagen Forte
6. Collagen +

Always read the label. Follow the instructions for use. If the symptoms persist, contact your doctor. Dietary supplements can only be helpful if there is insufficient food intake.