Time to pack: Sustainable packaging trends 2020
It is quickly recognized that sustainable packaging equals sustainable profits.
By PLAY MR CEO Becky Mead.
When Stevie Nicks sang "Well, I haven't changed" on the Fleetwood Mac song Landslide, she might as well have been referring to those brands that are still active in the widespread plastics market.
Since sustainability is now a central issue and consumer demand for better alternatives is growing, it is time for brands and manufacturers to become aware of it.
In our report on sustainable packaging trends, we examine the global market for sustainable packaging and offer forecasts, important trends and some quick tips for sustainable success. If you would like to give the green light for more sustainable packaging, here is a summary of the trends or read the full report.
The new standard for big brands
Of course, the transition from a culture of fast consumption to a culture of mindful consumption takes time. Since the market for sustainable packaging is expected to grow by 5.7% between 2019 and 2024, it is worth paying attention to your packaging. With new innovative players, technological advances and growing consumer demand, there are also enormous growth and investment opportunities in the market for sustainable packaging. And many big brands are already strengthening.
Diageo has agreed to increase the recycling percentage of its products to 45% by 2020. Nestlé has promised to make 100% of its packaging recyclable or reusable by 2025. Coca-Cola is working to recycle bottles and cans that correspond to 75% of previous content introduced in developed markets. Exciting things!
The popularity and growth of sustainable packaging is driven by key trends, including:
Edible waste packaging. As futuristic as it may sound, creating environmentally friendly packaging opens up the possibility of making packaging edible, and that means zero waste. Food packaging for sandwiches, snacks and ice cream bars is now made from natural consumables such as potatoes, rice paper, wax-coated sugar and seaweed. Soy-based inks can also be found on labels. Take a cue from LOLIWARE manufactures edible cups made of colored seaweed to support the movement of the plastic-free oceans by reducing the demand for disposable cups.
Minimalist packaging. Buyers and retailers are starting to wake up with excessive packaging in the e-commerce industry, leading to more environmentally conscious production by manufacturers and retailers. This change in mentality is contributing to a growing movement towards minimalism, both in the packaging world and in general. Consumers are looking for simple, straightforward or no-frills packaging that extends from the label to the physical container. "By reducing overpacks or shipping items in multiple boxes, Amazon saved more than 500 million boxes and 244,000 tons of packaging material." – Forbes
Recyclable and reusable packaging. It seems obvious, but consumers have been demanding reusable packaging options for years. Until recently, it has been difficult for manufacturers to deliver the technology and quality required, especially for safety-conscious food brands. However, the world is catching up. Today, innovations in printing inks and adhesives help manufacturers to make their production processes and packaging more environmentally friendly. Take a cue from Target has redesigned some of its delivery box sizes with fun and whimsical designs that encourage shoppers to reuse the boxes by turning them into dog kennels, racing cars, or other playful items.
This is how you deliver the perfect package to your consumers
The world is slowly realizing that, despite short-term cost increases, a commitment to more environmentally friendly packaging can be a way to achieve more sustainable profits. For this reason, we have put together a policy with important opportunities for Australian brands and manufacturers so that you are always one step ahead.
Visit PLAY MR to discover these hot tips and read our full report on sustainable packaging.
About Becky Mead
Becky Mead is the managing director of PLAY MR and a living example of her values: a can-do attitude, thoughtful and committed to the continuous improvement of PLAY MR (and its customers). With 15 years of research experience, Becky has helped local and global brands grow and find answers to their most pressing questions. Contact Becky and the team at playmr.com.au/contact for a (virtual!) Tour of the state-of-the-art facilities at PLAY MR, to talk about all of the research, or just to say g & # 39; day .