MasterChef Australia's former candidate, Jess Hall, will launch her own Well Fed brand.
Our Revolution brand agency will help Jess create Well Fed, a range of spices that improve the daily dishes of home cooks and bring to the market with handmade kefir cultured butters made from ingredients from small manufacturers.
Our revolution will help with brand strategy, positioning, branding and packaging design for your company.
"Jess is a very popular candidate at MasterChef," said Jen Doran, creative director of Our Revolution.
"Our goal is to capture the essence of her character and personality in a unique, independent brand that enables her to benefit from her MasterChef success to build a lasting career in the industry beyond the show."
The well-fed founder Jess Hall says: “For someone who is creating a brand for the first time, Our Revolution offers important support in developing the identity of my company. The team understands both my journey and my future ambitions to build a lasting brand beyond MasterChef. "
Our revolution previously helped a former MasterChef candidate, in partnership with Trent Devincenzo (Season 9, 2017), create his Cultured Crust brand, a food truck that focuses on grilled and toasted gourmet cheese toasties Brand has had great success ever since.