Press release
June 1, 2020
Ferrero today announced its latest innovation in the Tic Tac® range in Australia – Tic Tac® X-Freeze – an intense, long-lasting mint that is 99.8% sugar-free.
Emanuele Fiordalisi, head of the Tic Tac brand, said: “The new Tic Tac X-Freeze range offers a refreshing offering for Ferrero's mint portfolio and offers a great taste experience in the mouth that is clearly Tic Tac.
Tic Tac® X-Freeze is available in Eucalyptus Mint and Spearmint, which together with cooling crystals provide more intense aromas, while the larger pill size ensures long-lasting refreshment. "
Tic Tac® X-Freeze is a permanent extension of the Australian Tic Tac® In addition to social media activities, the product range and the new product line are also supported by samples, displays and POS material in the store.
Source: Daylight agency.
