Press release
Montague, Australia's leading family-owned fresh produce company, is delivering a sweet Australian crop of apple eaters this week with the launch of envy ™.
envy ™ apples have dense flesh that is slightly sweeter than other apples. The apples are naturally juicy and low in acid and retain a bright white pulp after slicing, making them a favorite for cheese boards, cooking and snacks.
"We are so excited that the envy ™ season is here. It is such a delicious, sweet apple." said Scott Montague, managing director and third generation family member. The envy ™ apple is a naturally occurring cross between a braeburn and a royal gala and a sister variety of the already famous JAZZ ™ apple from Montague.
The 2020 envy ™ harvest will deliver over 1.5 million kilograms of fruit to Australian consumers. envy ™ apples will be available to Australian consumers from May 2020. Aussie shoppers can expect to see the Australian envy ™ apple retail from May through September.
These fruits are grown from orchards across the country from Stanthorpe in Queensland to Manjiumup in Western Australia and the Huon Valley in Tasmania, Batlow NSW and Yarra Valley, Victoria and other exceptional growing areas in between.
The 2020 growing season offers Australian farmers the usual mix of blessings and challenges. A cold wet spring, followed by extremely high temperatures in December, meant that the first part of the growing season was a real challenge. As a result of these conditions, a small percentage of the total envy ™ harvest in 2020 will have light brown to gold markings on the skin. This marking is called Russet, a naturally occurring discoloration that occurs on the skin of the apples. The skin discoloration does not change the taste or the nutritional value of the fruit.
From mid-January, however, the weather conditions changed dramatically with mild temperatures and good autumn rainfall, which offered the perfect conditions for growing amazing fruits with bright red stripes and astonishingly sweet taste.
The end result is a harvest of full-bodied fruits that are loaded with juice and are characterized by bright red stripes in the foreground over a cream-colored background. Occasionally, the piece still shows some of the rust-red stains that were an inheritance from the early season.
Source: Hatch communication.
