According to the Consumer Sentiment Study conducted by Shopper Media, consumer fluctuations occurred in local shopping centers in March and April.
Karissa Fletcher, Marketing Manager at Shopper Media, says: “At the beginning of March, the number of visitors exceeded the Christmas crowd, but declined and has stabilized in the past few weeks. Now there are signs of growth as the restrictions begin to wear off. ”
"At our centers, the average residence time in over 30% of our network of shopping centers at the national level * increased by 25%, so we wanted to get a thorough understanding of customer attitudes when the restrictions were lifted."
The Consumer Sentiment Study was an online survey of 11,390 Australian consumers at a national level. The fieldwork was carried out in three parts from April 24th to 27th.
Findings the study revealed:
- 60% of Australians bought more own brands for supermarkets instead of their traditional brand selection.
- 45% of Australian shoppers show that they are more financially savvy as they go to an Aldi supermarket more often to find cheaper brands during the pandemic.
- There is still a high level of followers. 64% of buyers admit to regularly visiting at least two supermarkets to buy the branded products they would normally buy.
- The price remains the most important consideration when buying FMCG goods, followed by the "brands you trust / known brands".
- Some categories are more susceptible to brand changes when preferred or popular brands are out of stock, such as: B. non-alcoholic drinks and water, fruits and vegetables (e.g. canned or packaged) as well as bread and cereals.
Ms. Fletcher says, "Local, homemade, and sustainable items that are offered at discounted or moderate prices are the most desirable, and it's not time for brands to settle with buyers looking for price comparisons." It's time to remind customers of the benefits and emotional connection they have with the brand when they review and reconcile changes in personal and household income. "
You can obtain a copy of the full report from a Shopper Media representative or by email at marketingandinsights@shoppermedia.com.au
