Flavored addition of the A2 protein milk section

In an Australian premiere for the A2 protein milk segment, the Australian milk brand Dairy Farmers launched a flavored variety, Dairy Farmers A2 Goodness Chocolate Flavored Milk.

This flavored milk is now available in Coles supermarkets in Victoria, NSW and ACT, as well as other leading retailers.

The product, which is available in pack sizes of 300 ml and 1.5 l, comes from free-range and pasture-fed cows from an Australian family milk farm and is said to contain 25 percent less sugar than normal chocolate milk.

Darryn Wallace, Marketing and Innovation Director at Lion Dairy & Drinks, said: “Our vision is to provide sustainable and enjoyable nutrition so people can live well, and to offer consumers a wide range of delicious and nutritious products that are theirs Taste.

"We know how popular A2 protein milk is, so it fits our legendary Dairy Farmers brand to offer consumers a wider choice, starting with our first Australian milk with a fresh A2 chocolate flavor."

To learn more about Dairy Farmers A2 Goodness Chocolate Milk, click here.

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