Press release
CADBURY Roses works with Australian artists to bring out a limited edition gift box just in time for Mother's Day
Just in time for Mother's Day, CADBURY Roses worked with renowned local illustrator Sarah Hankinson to design a limited gift box that encourages Australians to say thank you in these challenging times.
Kathy De Lullo, Senior Marketing Manager at Cadbury, says: “Mother's Day will be very different this year. It is a reminder of the importance of the bond we have with our mother at a time when family was never so important. We hope this limited gift box with CADBURY roses will inspire Australians to thank the important women in their lives when we are physically distant from each other. "
Sarah Hankinson, an Australian artist and mother of two young boys, has worked with some of the most prestigious brands in the world. Now Sarah's signature style can be seen on the legendary CADBURY Roses gift box, one of the most popular ways to say thank you in Australia since it was introduced in Australia over 70 years ago.
When designing the limited gift box, Sarah was inspired by the legendary CADBURY Roses "Rose" insignia and transferred a modern touch to the classic CADBURY Roses gift box through careful lines, paired with gentle splashes of watercolor paints.
“I was so excited to be asked to work with CADBURY on their Roses Gift Box. As long as I can remember, sharing a pack of CADBURY roses with my family has been a pleasure. Rummage in the box and choose your favorite taste – open the shiny packaging. It was a moment to appreciate and bring everyone together. I still think that the gift of a box of roses is a special act of love, ”says Sarah Hankinson.
Available in a delicious selection of flavors that mom will love, including classic milk, hazelnut cream crisp, vanilla nougat, white raspberry, caramel deluxe, hazelnut strudel, Turkish delight, classic caramel, peppermint cream crunch, and dark mocha -Nougat.
The limited 450g gift box costs $ 15.50 and is available in all leading supermarkets and department stores across Australia.
More information is available at: Cadbury.com.au
Source: id collective.
