Rising Flybuys Digital Audiences Division

Press release

April 16, 2020

flybuys Appoints Sales Director to Expand Digital Audiences Business Unit

flybuys announced today that Alex Hunt has been appointed Sales Director of the Digital Audiences division. Hunt reports to flybuys Chief Product Officer, Harley Giles, and will be responsible for leading the brand's recruitment and investment in scaling the launch team.

flybuys Digital Audiences works with agencies and brands to help them better interact with existing and new customers. It provides an end-to-end, highly customizable insight, activation, and measurement solution that drives business growth.

"Alex’s proven leadership role in a variety of roles within the agency and technology sector makes him well placed to lead and grow our sales organization while contributing to the further development of flybuys Digital Audiences products and services," said Giles.

Hunt joins flybuys Digital Audiences directly from Cadreon, where he has worked in operations, trading, strategy and customer service for almost three years. Most recently, Hunt was General Manager across the NSW region.

Hunt said that the ability to solve problems for marketers by working with a highly customizable product was the driving force behind his decision to join Flybuys Digital Audiences' business.

“Flybuys Digital Audiences is a new frontier within an existing and established brand. I've always been interested in the opportunity to work with a truly differentiated product offering in an exciting growth phase, ”said Hunt.

“There is a lot of noise in the market and it is difficult to find a company that gives brands real and measurable business impact. With deep insight into buying behavior, flybuys Digital Audiences can provide marketing professionals with tailored customer insights – audience activation is tied to both online and offline sales allocation – and customer acquisition to gain market share, ”he commented.

The announcement comes when flybuys Digital Audiences continues to expand its sales team. Additional employees have been hired last week to help marketers and agencies better spend their advertising budgets, measure ROI, and achieve their goals more efficiently.

"We are facing unprecedented times, and as certain industries withdraw media spending, we also see industries becoming overcompetitive and marketers double their investments." For these industries, actionable insights are more important than ever, and the ability to measure the effectiveness of spending in the current climate will determine the budgets that marketers will need to continue well into 2021, ”said Hunt.

For more information about flybuys Digital Audiences, contact Alex Hunt at alex.hunt@flybuys.com.au.

Source: Attention + influence.

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