Press release
March 16, 2020
Minimize revenue loss at trade shows during COVID 19 restrictions
The recommended restrictions on large gatherings to support the management of COVID-19 are beginning to show their effects on companies that use physical fairs as part of their sales strategies.
Large distribution companies that act as show hosts receive cancellations from their providers with exhibition stands, which makes it impossible to continue the shows. This, along with concerns about low attendance and customer health and safety, means that hosts make the difficult decision to cancel or postpone their shows.
If a trade fair is not organized as planned, this has a number of effects on a distribution company and its suppliers, especially a loss of sales and / or a tightening of cash flow due to a disruption in expected sales.
As an exhibition partner of many large distribution companies, Perenso, provider of a leading B2B platform for sales processing, with which companies can sell better, pushed ahead with the publication of its new virtual exhibition product Perenso Cloud Show.
Perenso believed that this could help protect the industry by helping companies keep trade show revenue that could otherwise be lost, by choosing an alternative to (or in connection with) a physical trade show and doing business virtually .
The new Perenso virtual trade fair software was developed to offer buyers the advantages of a trade fair conveniently from a desktop.
Perenso Cloud Show is unique in the depth of the ordering process that the platform offers, and offers the same sophisticated trading transactions that you could perform at a physical fair, but online.
More information is available at www.perenso.com
Source: Perenso.
