The new KOi soap and body series from Coles has received a new premium brand identity from Hulsbosch.
The modern skin care series is manufactured in Australia and has a brand history that is based on unmistakable "free of" harmful ingredients with 100% natural plant substances and essential oils.
“Customers are attracted to active, pure ingredient combinations for optimal skin care that also takes the environment into account. KOi is a natural escape from everyday life, ”says Belinda Anderson, Marketing Director at Coles Own Brad.
Hulsbosch launched a six-month in-depth research program with Coles to develop the philosophy and strategy of the KOi brand, drive creative direction and drive the overall brand vision for a high quality, sophisticated skin care brand to be delivered to Cole's retailers.
“Coles have unique skills in making connections that connect people with brands. This is our only focus for customers, ”explains Eils Robertson, Senior Account Director at Hulsbosch.
In order to improve product recognition, two main images, a rainforest and a tropical pattern, are important visual links in the six-part KOi product range.
For fragrance variations, two additional design elements are the eight-man essences from KOi.
The new KOi Soap and Body range is currently available in Cole stores across Australia and is being launched with an extensive national press advertising campaign from Hulsbosch.
