OMA begins well being and wellbeing coverage

The Out of Home (OOH) industry has partnered with the Outdoor Media Association (OMA) to play an active role in limiting public exposure to discretionary foods and beverages.

The industry also donates up to $ 3 million annually to promote healthy eating and a healthy lifestyle.

OMA health and wellbeing policy

National politics restricts the promotion of discretionary food and drink to outdoor signs within a school's 150-meter line of sight.

The aim is to meet community expectations and support government efforts to combat obesity and obesity in Australia.

Other policy features include:

  • Full creative support from the OOH industry to create effective and meaningful campaigns that reach the target audience.
  • Compliance monitoring of national restrictions with annual reports to federal and state governments.
  • Annual meetings with key industry stakeholders and health promotion experts to assess the implementation and effectiveness of the restrictions and educational programs.

"Health and wellbeing policy reflects the fact that the out of home industry has listened to the community and government and has proactively introduced a new voluntary self-regulation code to address what has become a critical issue in Australian society," says OMA CEO Charmaine Moldrich.

"We’re very excited about education right now because $ 3 million of advertising is available each year for health promotion campaigns."

The OMA's national health and wellbeing policy comes into force on July 1, 2020.

Visit for the relevant materials and processes.

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