Inc & Co Group, which provides high-level strategic support to high-growth digital businesses across the UK, has announced the acquisition of Laundrapp's on-demand laundry service. Laundrapp announced the deal on its website on February 18: https://laundrapp.com/blog/laundrapp-is-part-of-the-inc-co-family/
Laundrapp's award-winning app was founded in 2015 and won the startup award at the 2016 App of the Year Awards. Most recently, it was named App of the Day in the Apple App Store.
The London-based business currently serves all major cities and would like to expand existing partnerships across the country with its growing, loyal partner base and continue to acquire aaLaundrapp Zipjet 2019 to significantly increase its marketing share.
The dry cleaning market continues to grow. Worldwide sales of $ 52 billion are expected by 2022, after $ 12 billion in 2017.
"I was inspired by the work of the Laundrapp team and the great product they built," said Jack Mason, Group CEO of Inc & Co.
“This business with its ambitious growth plans fits our group perfectly. It is an essential part of our strategy to have future-oriented technology as well as digital products and services within the group.
"I look forward to supporting the Laundrapp team in their mission."
With the introduction of a new, ambitious growth strategy, Laundrapp wants to continue to take advantage of the exponential growth of the on-demand dry cleaning market. This includes an updated digital offer of his website and app as well as a strategy for customer acquisition and retention at a high level.
Dominik Wellmann, CEO of Laundrapp, said: “I look forward to working with Jack and his experienced team.
"Everything is going as usual for our customers, the Laundrapp team, partners and suppliers, and I am pleased to receive additional support from the group with our ambitious growth strategy.
“Laundrapp will continue to be based at our London headquarters to preserve our culture while benefiting from the complementary business services that Inc & Co offers.
"We will also work closely with Inc & Co's integrated agencies to improve our digital product."