The British retailer has launched its new city convenience store format, which is intended to offer local buyers "great innovations in a small space".
Sainsbury's Mansion House Store in London's Square Mile is the retailer's first on the go store. It combines freshly prepared and prepared in-store food and drinks with convenient shopping at Sainsbury's and Argos.
Serve city buyers
According to Sainsbury, data and analysis were used to design the 2200-square-meter store to meet the needs of busy city workers.
At the perch tables at the front of the store, you can enjoy freshly prepared and baked food from a pizza oven, a bakery and a sushi gourmet concession, as well as hot porridge and drinks from a self-service coffee machine and an orange juicer.
Switch products were also conveniently brought to a “grab and go” station at the front of the store. It is changed three times a day and offers customers a choice of dishes for breakfast, lunch and afternoon tea.
Almost 90 percent of the products available in the store have been specially selected to meet the needs of Mansion House customers.
With a range of digital services, customers can shop quickly and conveniently and do more shopping under one roof. Customers can shop to the checkout with the mobile SmartShop app. Fast checkout offers a faster experience when customers use a checkout.
The new format follows the success of Sainsbury's recently launched convenience stores in the neighborhood, designed to provide a single point of contact for local community residents for a wide range of products and services.
More comfort to come
Over the next few months, nine more on the go stores will open in Edinburgh, Bristol, Glasgow and London to further test the format in the city centers. Sainsbury's has over 130 local shops in busy urban areas that could be turned into on the go shops.
The on the go shops are taking advantage of the growing trend towards practical food to take away. According to the IGD, the UK food-to-go market is expected to be worth £ 23.4bn by 2024, after £ 18.5bn in 2019, representing growth of 26.4 percent.