Lively Worldwide acquires media expertise

media release

February 12, 2020

Active International, Australia's largest independent trading and financial solutions company, is pleased to announce the appointment of Hadley Allchurch as Media Director of Active International Australia.

Hadley strengthens the active team with over nineteen years of media experience in various management positions at Radar, Joy and most recently as media manager at McCann Worldgroup. He has extensive knowledge in the areas of strategy, creativity, planning and purchasing in all areas of media advertising.

Hadley commented, "It’s exciting for me to join Active’s dynamic team. Given the upheavals in the media advertising landscape, it’s really uplifting to be part of a global company that focuses on business innovation. We have the skills and talent to to change our industry and offer clients and agencies the most competitive advertising solutions on the market. ”

“We focus on talent acquisition and are excited to have Hadley on our team. Not only does Hadley have extensive media planning and purchasing knowledge in all media, including programmatic, but he also has strong trade negotiation skills and is a true talent for developing strong partnerships that is at the heart of our activities. "

“Hadley is a valuable asset to our passionate media team as we work closely with media agencies to offer customers significant financial benefits by using their own media assets or services. I am confident Hadley will play an important role in strengthening our media partnerships and accelerating our media offering, ”commented Andrew Rogers, Media Director at Active International Australia.

This coincides with Nick Draper's relocation to the UK office to take on the role of head of agency partnerships. Active offers its more than 500 employees career opportunities in all 14 countries in which they operate and recruits, promotes and uses talent around the world.

Source: Active international.

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