Vegetable milk is claimed to roar in 2020 as hundreds of Aussies begin the brand new yr with the dairy cow pit

media release

December 30, 2019

Australian milk production has declined by 20% since the 2000s, while the vegetable milk category has grown by 82% in the past year. And with Veganuary taking place again in January, the demand for milk alternatives will undoubtedly reach a new level. More than 350,000 people are expected to switch to a plant-based diet in early 2020 to achieve a healthier (and easier child's) start. for the new year.

"Australians are increasingly aware of the health and sustainable benefits of eating plant foods, and this is reflected more than ever in the plant milk category," said Gemma Goorjian, Marketing Manager at Califia Farms Australia.

"Recent documentaries such as The Game Changers have also contributed to the popularity of dairy-free dairy products such as almonds and oats. With the start of the new year by Veganuary, we expect 2020 to be a big year for plant milk in general." She adds.

Facts and figures about plant nutrition

  • The main reason people take veganuaryis for health reasons (46%) is animal welfare (34%) and the environment (12%).
  • More than 350,000 are expected to sign up for Veganuary in 2020.
  • As of 2014, 178 countries around the world are participating in Veganuary in the UK.
  • Some experts believe that a plant-based diet can help you live ten years longer.
  • Australia had the fifth most participants in the veganuary in 2019, with Melbourne ranking 13th on the top city list.
  • 47% of veganuary participants said they were committed to plant-based nutrition.
  • In 2019, over 200 new products and menus were launched on the veganuary alone.
  • Australian milk production has declined by 20% since the 2000s, while the vegetable milk category has grown by 82% in the past year.
  • Many vegetable milk products contain more calcium, less sugar, no IGF-1 hormones, fewer calories and are easier to digest than dairy products.
  • Every sixth Australian is now dairy-free.
  • Only a third of people produce the lactase enzyme, which enables them to digest milk in adulthood.
  • A glass of unsweetened almond milk from Califia Farms uses over 40 percent less water than average milk in the U.S. (Califia Farms and California's Davis and Santa Barbara University 2018 study).
  • A 2018 Oxford study found that plant-based milk, including oats and almonds, required over 90 percent less land than milk.
  • A plant-based diet is the best way to reverse climate change.
  • In 2018, Australia ranked number one worldwide when it came to searching for the word "vegan".

The Califia Farms vegetable milk range in Australia

All Califia Farms vegetable milk products and flavored drinks are reduced in sugar. Cold Brew Coffee drinks contain 70 percent less sugar than other iced coffees on the shelf. Your new oat-barista blend also has half the amount of sugar from competitive brands.

Source: Copy Pop.

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