Coles will be the first Australian supermarket to offer an assortment consisting entirely of lamb that freely grazes on Tasmanian grass.
GRAZE Tasmanian's new range of lamb, available in over 800 supermarkets, is 100% Australian and includes lamb chops, roasts, schnitzel and minced meat.
"Grass-fed meat is in demand by chefs for its proven premium quality, natural taste and high omega-3 content. We are delighted to be the first retailer to offer grass-fed lamb that our customers can enjoy at home," said Dr. Cole's general manager for meat, Charlotte Gilbert.
"We can only achieve this great quality product thanks to great Tasmanian manufacturers like Scott Colvin, Rebecca and Richard Johnston."
The GRAZE program
"Our livestock have increased in recent years. With the new GRAZE product line we have the possibility to guarantee the supply of Coles. It was a win-win situation for both sides," said Scott Colvin, second generation farmer.
"GRAZE also provides a platform where Tasmania is recognized by consumers across Australia as a source of quality lamb."
Coles purchases approximately $ 400 million in food from Tasmanian farmers and producers each year, including:
- Local producers buy $ 70 million in fresh fruit and vegetables each year.
- More than $ 80 million annually in locally grown meat and seafood.
- $ 6.5 million for Burnie and King Island Dairy cheese.
- $ 74 million of frozen vegetables from Simplot, which supplies all of Coles brand frozen vegetables.
- $ 25 million annually from local suppliers, including Boags Brewery, Cascade Brewery, and wineries.