Health and well-being are not only a social trend, but also a growing trend in retail as food manufacturers want to develop products that meet consumer needs.
Weight control is a problem for many Australians. Between 2017 and 2018, two out of three adults were overweight or obese, according to the Australian Health and Welfare Institute.
"There is clear evidence that obesity and obesity are becoming more common worldwide," said Dustin Boughton, director of Maxum Foods.
Awareness of weight problems and solutions is also increasing, due in part to the popularity of social media, which often highlights the benefits of a healthy life.
Boughton said healthy living is not only beneficial in terms of weight management, but also psychologically.
"Improving health and well-being leads to a number of psychological and physiological benefits, including reducing the risk of serious illnesses and health problems," he said.
"If we take care of our health now, we can ensure that we look not only at our present, but also at our future."
Although weight management problems have been around for a long time, there is still a lot to do and retailers and manufacturers can play an important role.
Health alleys are expanding in supermarkets because consumers are reliant on staying healthy and meeting their weight goals.
Consuming products that feel full for longer has long been a strategy for those who want to lose weight. Food manufacturers are looking for new and innovative ways to develop products that can achieve this.
According to the life science company OptiBiotix Health and the ingredient supplier Maxum Foods, a new solution is now available: SlimBiome.
How does SlimBiome fit in with the trend?
Developed by leading UK universities and opinion leaders in microbiome, ingredients for functional foods and weight management, SlimBiome offers a weight management system that, based on microbiome science, reduces the craving for food by promoting bloating and maintaining blood sugar levels.
"With SlimBiome, organic food manufacturers across Australia can respond to consumer demands, deliver innovative products and ultimately secure their share of this $ 320 million weight management market," said Boughton.
The ingredient can be made into bags, snack bars, shakes / meal replacements, baked goods, dairy products and breakfast cereals, "which makes some everyday products more functional (functional food is a trend in itself)," he added.
"Individuals live a busy life more than ever," Boughton continued. "This makes convenience king and with so many convenience products that have no nutritional value, the consumption of empty calories and overeating are becoming more common.
"A deficiency of fiber is known in adults. The introduction of SlimBiome in products helps close the fiber gap by helping consumers improve their diet in several ways."
Weight management ingredients
SlimBiome is an award-winning functional ingredient that changes the way weight loss is traditionally addressed. The patented ingredient contains a mixture of indigestible prebiotics and fiber to create a long-lasting feeling of satiety.
The ingredient is also said to help burn calories by promoting healthy metabolism and maintaining blood sugar levels to prevent overeating.
According to OptiBiotix Health, the following ingredients offer a hunger-free approach to weight loss:
- glucomannan – a natural, water-soluble fiber that forms a gel-like mass in the stomach when hydrated to promote the feeling of fullness.
- Chromium picolinate – A trace element that regulates and strengthens the action of insulin to maintain blood sugar levels.
- Chicory root fiber – a prebiotic that promotes satiety and improves the diversity of the gut microbiome.
According to Boughton, numerous studies on the ingredients have been carried out to demonstrate their health benefits.
SlimBiome will "be supported and proven by science and will be able to provide several health claims supported by the EFSA (European Food Safety Authority)," he said.
Supported by many
OptiBiotix has now signed more than 20 contracts worldwide with customers who want to sell SlimBiome.
Maxum Foods has signed a contract to manufacture and distribute weight management technology in Australia and New Zealand.
"We are excited about the industry’s keen interest in our award-winning technologies and products," said Stephen O’Hara, CEO of OptiBiotix.
"We believe that the development of products with a strong scientific base, independent clinical studies and approval from key opinion leaders will transform the high level of interest in our products into rapidly growing sources of income in the coming months and years."
SlimBiome has not only confirmed several successful partnerships, but also won awards at the NutraIngredients Awards 2018 (Europe) and 2019 (Asia), including "Best Functional Ingredient for Health & Wellbeing" at Food Matters Live 2017 (Europe). ,
The ingredient also played a key role in giving The Grocer New Product Award in the UK, according to Boughton.
Although SlimBiome is relatively new, Mr. Boughton sees a bright future for the ingredient.
"Working on various new concepts and incorporating SlimBiome into new, trendy applications for everyday products will help a wider consumer network reap the benefits," he said.
“Interest in symbiotics (combination of pro and prebiotics) for improved health benefits is growing. As a prebiotic ingredient, SlimBiome could play a role here in the future. "
In a nutshell
Numerous studies show that a healthy intestine is the basis for general well-being, since a balanced, positive human microbiome is associated with vitality and healthy aging. Consumers are now better informed about the benefits of a healthy gut, which is why the digestive wellness trend exploded in 2019, Boughton says.
He adds that consumers recognize the link between digestive health and general health and buy products that offer digestive health benefits – no wonder products that affect gut health are on the rise.
"We believe that the driving interest in weight management technology falls under the worldwide wellness phenomenon," said Boughton.
“Consumers are now much more proactive about their health. They take more control over their own lives, both physically and mentally, and choose foods and beverage products that help them better achieve their desired lifestyle. Essentially, consumers want products that “help you help yourself”.
With SlimBiome, food manufacturers can develop products that are aligned with this digestive wellness trend and meet the needs of consumers at breakfast, lunch and dinner.
Main attributes of SlimBiome
- Heat-resistant in processing.
- No recognizable taste / smell.
- Suitable for vegetarian / vegan diet.
- Simply added during product manufacture.
- Gluten free.
- Not GMOs.